Retailers

NEW!
WORLD’S FIRST

Teflon® Fiber Ceramic Plate Technology

the ULTIMATE styling surface!

What is it?

It’s the first and only flat-iron to combine ceramic heat with protective Teflon® fiber.  Even at the highest heat, the Teflon® fiber-wrapped plates gently cushion your hair for smooth, straight styling with 56% less damage.*

300X Magnification 100X Magnification
Using a conventional metal straightener Using Teflon® ®  Fiber Ceramic Plate Technology

How does it work?

It harnesses the special heat properties of Teflon® to:

  • Transfer high ceramic heat from plates to hair for incredible smooth shine
  • Shield hair against excessive and uneven heat generated by conventional straighteners with flat metal plates
  • Create more styling surface than flat metal plates so that more hair moves against the heated surface rather than rubbing against other hairs – a major cause of hair splitting damage

“Teflon® Fiber had remarkable hair protecting properties, drastically reducing hair splitting and breakage, leaving it smooth and shiny.”

- Tony Maleedy, Leading Global Trichologist, MIT University of Bath, England

* 56% more protection from hair damage versus leading US competitors